I led the creation of a compelling Day In The Life series that expanded Saucony’s lifestyle content by authentically highlighting the stories of real individuals in Detroit, Michigan, and Chicago, Illinois. Through immersive storytelling and close collaboration with local creatives and community members, I showcased how Saucony fits into their daily lives on and off the pavement. This initiative not only brought visibility to grassroots voices but also deepened Saucony's connection to diverse urban audiences, turning everyday moments into impactful narratives that resonated far beyond the running community.

This project brings together a dynamic trio of artists, each carving out their own lane while contributing to a shared culture of authenticity, expression, and presence.

Vuhlandes, the Detroit-born photographer and cinematographer, who brings intentional storytelling to every frame he captures. Vuhlandes documents Black life with honesty and reverence, turning everyday moments into cinematic visuals. Whether he's shooting film or directing music videos, he captures soul and struggle in equal measure. His presence in this collaboration lends it both gravitas and edge.

In the heart of Pilsen, Chicago, Angelica Rivera Varela cultivates beauty on their own terms. More than a flower shop owner, they are a community builder and visual storyteller who uses blooms as their medium. The shop is more than retail. It’s a cultural space, where floral design becomes a form of language. Whether crafting arrangements that celebrate life, love, or resistance, this artist brings an unmistakable softness that complements the grit and energy of the city around them. Their artistry lies not just in florals, but in the care and intention behind them.

Rounding out the trio is DJ At The Moment, a rising force on the decks whose sets are already making waves in underground spaces and late-night scenes. This is an artist who curates the now. With an ear for soulful transitions, global rhythms, and unexpected drops, DJ At The Moment blends sound in ways that keep dance floors open and alive.

Together, these three artists — a visionary behind the lens, a florist reimagining tradition, and a DJ redefining sound are creating conversations across mediums. It's about movement, memory, and presence. It’s about being fully in the moment and making it last.